Rick Riordan's novel series, Percy Jackson and the Olympians (of which The Lightning Thief is a part), is set in "the modern day." This means that at the time of its writing and publication, the series was meant to reflect the settings, cultural mores and other issues of the day - that day being the early 2000s.
A little research shows that The Lightning Theif, the first novel in this series, was written and published in the early 2000s (published in 2005) and that the book includes the subject of ADHD, in part, because author Riordan's young son was dealing with learning issues at the time.
In this way, the temporal (time) setting of the novel is given additional specificity as the novel is dealing with real-world issues drawn from the author's own life at the time the book was being written.
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